Marketing Basics Online Certificate Course

Get a Better Understanding of Marketing and Grow Your Business

Marketing Basics Online Certificate Course

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RM680

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Study Marketing Basics Course: Get a Better Understanding of Marketing and Grow Your Business

Convert your traffic into willing and paying customers! Enroll in our popular Marketing Basics Course and learn all the essential marketing elements for any business. If you are not marketing your business, you will not grow, and if you do not grow, you will not succeed.

Our comprehensive Marketing Basics Course will provide you with the fundamental knowledge of building and growing your business. Marketing has changed a lot recently; and having a new perspective will give you the needed information to assist you in making the right marketing decisions.

Stay ahead of the competition. No matter what your product or service is, your business will benefit from a better understanding of marketing.

At Courses For Success, our courses are designed by professionals, for professionals. We maintain the highest level of quality courses to ensure your success. By completing our Marketing Basics Course, you will be equipped with the right skill-set to ensure you stand out from the competition!

What you will learn with our Marketing Basics Course

  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognize common marketing mistakes and know how to avoid

How will the Marketing Basics Courses be delivered?

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Marketing Basics Courses - Requirements

The Marketing Basics Courses is delivered 100 percent online 24/7 and only takes 8 hours of study to complete.

To successfully complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources
  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
  • Be a self-directed learner
  • Possess sound language and literacy skills

Quick Course Facts

  1. Course content is structured for easy comprehension
  2. Approximately 8 hours of study is needed to complete the course
  3. Registered students gain unrestricted access to the Marketing Basics Courses
  4. All course material is available online 24/7 and can be accessed using any device
  5. Study online from anywhere in your own time at your own pace
  6. All students who complete the course will be awarded with a certificate of completion

Marketing Basics Course Outline

Getting Started

The world of marketing and advertising has become more accessible and more significant due to the rise of technology. Learning the right tools and strategies that can be used in marketing can help in breaking into the world of marketing without any fear and hesitation.

The learning outcomes for this module are:

  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn practical ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognize common marketing mistakes and know how to avoid them

What is Marketing?

Marketing can be often confused with the simple act of selling or increasing one’s sales, but it is the channel where companies take to grab the customers attention and bring them to purchase. This is the first step in building a relationship with the customer and building their brand recognition.

Topics to be discussed include:

  • What is a Market?
  • A market is defined as a medium wherein customers and sellers interact and share their common interests and desires in conducting business.
  • Marketing is Not Selling
  • Branding
  1. Connect with customers
  2. Anticipate needs
  3. Be consistent
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Tips to Remember

Common Marketing Types (I)

It is vital to be familiar with the different marketing ways that are available because it helps in making the best decision. Most people find it useful to mix various marketing types. Customer surveys help in determining which methods can be the most effective.

Topics to be discussed include:

  • Direct Marketing
  • Allows the business to advertise to the customer directly
  • Active Marketing
  • It is like direct marketing but still focuses on the individual's customers and their wants and needs.
  • Incoming Marketing 
  • It is also known as inbound marketing, and it is designed to draw in the customers by providing them opportunities to inquire them more.
  • Outgoing Marketing
  • This is the traditional method of marketing and introducing a product or service to the customers

Common Marketing Types (II)

New technologies can be the pathway for reaching out to the public and always emerging standard Marketing tactics must be able to keep up with the fast-paced and mast moving society. 

Topics to be discussed include:

  • Guerrilla Marketing
  • Type of marketing that utilizes unconventional methods that are meant to create a wow factor for the consumers
  • B2B Marketing
  • Type of marketing that primarily occurs between businesses
  • B2C Marketing
  • Type of marketing that focuses primarily on marketing directly to consumers and potential consumers
  • Promotional Marketing
  • Type of marketing that is used to entice customers in deciding quickly and on the spur of the moment

The Marketing Mix

The marketing can also be called the 4Ps of marketing, namely, product, price, place, and promotion. These are often used in attracting and satisfying their customer base. It is vital for a company to carefully integrate and coordinate these elements in order to be effective.

Topics to be discussed include:

  • Product
  • Life cycle
  1. Introduction 
  2. Growth
  3. Maturity 
  4. Decline
  • Price
  1. Value-based
  2. Cost-based
  • Promotion 
  1. Advertising 
  2. Selling
  3. Publicity
  4. Word of mouth
  • Place

Communicating the Right Way

Communication is a vital tool in having successful marketing. It requires practice, understanding of value, and entertainment. All communication occurs through the media that can be best in reaching the customers.

Topics to be discussed include: 

  • The Marketing Pitch
  1. Be concise
  2. Write it down
  3. Practice 
  • Sell Value, Not the Price 
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  1. Types of Media
  2. Radio
  3. Television 
  4. Publications
  5. Internet
  6. Social media

Customer Communications

It is essential to listen and value communication from customers because what they are communicating is as important as what the companies are communicating with them. It is also vital to respond also to their inquiries, whether it is on an individual or group level.

Topics to be discussed include:

  • Give Your Customers a Voice
  • It’s Not About You, It’s About Them
  • Every Interaction Counts
  • Answer Questions Honestly
  1. Tips to answer questions
  2. Listen
  3. Be respectful
  4. Answer honestly
  5. Answer individuals

Marketing Goals

Creating marketing goals can help in providing the direction of the marketing campaign of a company. These goals must be long-term, broad, and provide aspirations for what is there to achieve through marketing. After establishing the goals, it is then needed to create specific objectives and plans that can help in reaching the goals created.

Topics to be discussed include:

  • Brand Switching
  • Repeat Purchases
  • Brand Loyalty
  • Brand Champions
  1. Draft them
  2. Interact with them
  3. Give them perks 
  4. Listen to them
  • Inform and Educate

The Marketing Funnel

Marketing funnels are traditional tools that are used by marketers because it contains stages that a customer takes on the way in purchasing the product.

Topics to be discussed include:

  • Awareness
  • This stage is when the customer is first exposed to the product.
  • Interest
  • After creating positive awareness towards the customer, the customer will then show an active interest in the product
  • Desire 
  • Customers are then aspired to own the brands that they show interest in, and the key in establishing desire is convincing the customers that it will satisfy their needs or wants. 
  • Action
  • The action takes place when the customer purchases the product

Marketing Mistakes (I)

When marketing is done correctly, sales and customer relationships will increase. That is why it is crucial to avoid common mistakes that people make when marketing.

Topics to be discussed include:

  • Not Taking Social Media Seriously
  1. Social Media
  2. Not using social media.
  3. Set it and forget it 
  4. One-sided communication
  5. Inconsistency 
  • Not Having a USP
  • Cross-Cultural and International Translations
  • Not Building a Relationship
  1. Ways to Build Relationships in Person
  2. Wats to Build Relationships Online

Marketing Mistakes (II)

The key to having successful marketing is being aware of the common pitfalls that companies do and understanding ways how to avoid them.

Topics to be discussed include:

  • Not Having a Plan
  • Having a plan can help in saving money and creating more efficient and effective methods that can be used by the company.
  • Aiming at Everyone
  • Targeted marketing campaigns are more effective at drawing in customers.
  • Not Tracking Metrics
  • Tracking metrics is essential because it monitors the effectiveness of the plan
  • Not Listening to Your Customers
  • Listening and understanding the needs and wants of the customers are essential in marketing success. 

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Other Marketing Courses

If you’re hoping to propel businesses to success with your marketing skills, a marketing course from the Courses For Success range will help you succeed.

Module One - Getting Started

Module Two -  What is Marketing?

  • What is a market?
  • Marketing is not selling
  • Understanding customer needs
  • Defining your product or service

Module Three - Common Marketing Types (Part 1)

  • Direct marketing
  • Active marketing
  • Incoming marketing
  • Outgoing marketing

Module Four - Common Marketing Types (Part 2)

  • Guerrilla marketing
  • B2B marketing
  • B2C marketing
  • Promotional marketing

Module Five - The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place

Module Six - Communicating the Right Way

  • The marketing pitch
  • Sell value, not the price
  • Fun and entertaining is powerful
  • Choosing the right media

Module Seven - Customer Communications

  • Give your customers a voice
  • It's not about you, it's about them
  • Every interaction counts
  • Answers questions honestly

Module Eight - Marketing Goals

  • Brand switching
  • Repeat purchases
  • Brand loyalty
  • Inform and educate

Module Nine - The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action

Module Ten - Marketing Mistakes (Part 1)

  • Not taking social media seriously
  • Not having a USP
  • Cross cultural and international translations
  • Not building a relationship

Module Eleven - Marketing Mistakes (Part 2)

  • Not having a plan
  • Aiming at everyone
  • Not tracking metrics
  • Not listening to your customers

Module Twelve - Wrapping Up

 

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

5 star
48%
4 star
30%
3 star
14%
2 star
5%
1 star
3%
(152)
Average rating 3.5 out of 5 stars

Barbora Fialová

27 November 2020 12:06:01 AM

I am not a native english speaker but the course was intelligible for me. Even the information were clearly presented. This course gave me a good start to my marketing career.

Dean Everard

3 November 2020 04:48:39 PM

Great course i loved it!!

Irwin Atkins

30 October 2020 12:56:57 PM

Interesting Course looking forward to putting the knowledge learnt into my business and life ventures

Jemma Mintram

9 June 2020 09:41:45 AM

Awesome coure.

Michael B Edmonds

9 June 2020 04:04:17 AM

Good

C. Ryan Schmautz

28 May 2020 04:14:17 AM

Awesome course. Really good information with lots of good insight.

Sherella Nash

19 May 2020 07:08:41 AM

Really helpful

charlotte ambrose

9 May 2020 09:55:07 AM

this was a very informative course

Rynhardt Snyman

30 April 2020 04:07:56 PM

Was fun to learn!!

Amanda Coverdale

26 April 2020 12:04:34 AM

Great course

IRINA CHUPRINA ALEKSEEVA

21 March 2020 09:28:58 PM

A great introduction to Marketing! I had a pleasure to follow the course and compliment it with the additional information form books and internet. Very interesting and will definetly help me in my work.

Aída Andreu Verona

1 October 2019 12:09:48 PM

I´m so glad to have chosen these mini-courses, they are very useful!

Debbie Brock

5 September 2019 12:56:21 PM

Thank you

Samantha Hall

14 February 2019 01:36:40 PM

Fantastic Course

Janice King

22 November 2018 02:10:45 PM

some really good points. Well laid out and easily understood

Jason Dutton

20 November 2018 06:48:03 AM

This was a very good course

Giulio Andrea Colombo

26 September 2018 02:50:27 PM

Good.

Ramon Pinyataro

22 September 2018 09:49:47 PM

Really enjoyed the course

Thank you

kristina anne king

22 June 2018 02:12:33 AM

Excellent!

kristina anne king

22 June 2018 02:12:24 AM

Excellent!

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1.  Who are Courses For Success?

Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.

Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.

Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund guarantee. Just send us an email to email/info)(coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews

4.  Are there any requirements to study this course?

No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.

5.  Do I require to have finished high school to complete this course?

No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.

6.  What if English is not my first language?

This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.

13.  How long will my course take?

Individual courses are designed to be completed within 6-8 hours.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:

  • 2 course bundle is 2 x 6-8 hours = 12-16 hours
  • 3 course bundle is 3 x 6-8 hours = 18-24 hours
  • 5 course bundle is 5 x 6-8 hours = 30-40 hours
  • 10 course bundle is 10 x 6-8 hours = 60-80 hours
14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at email/info)(coursesforsuccess.com

25.  Can I request for an invoice before purchase?

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26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to email/info)(coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes, you can customize your own bundle. Please send us the complete list with the exact course link of the courses you'd like to bundle up via email email/info)(coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

About this Course

Study Marketing Basics Course: Get a Better Understanding of Marketing and Grow Your Business

Convert your traffic into willing and paying customers! Enroll in our popular Marketing Basics Course and learn all the essential marketing elements for any business. If you are not marketing your business, you will not grow, and if you do not grow, you will not succeed.

Our comprehensive Marketing Basics Course will provide you with the fundamental knowledge of building and growing your business. Marketing has changed a lot recently; and having a new perspective will give you the needed information to assist you in making the right marketing decisions.

Stay ahead of the competition. No matter what your product or service is, your business will benefit from a better understanding of marketing.

At Courses For Success, our courses are designed by professionals, for professionals. We maintain the highest level of quality courses to ensure your success. By completing our Marketing Basics Course, you will be equipped with the right skill-set to ensure you stand out from the competition!

What you will learn with our Marketing Basics Course

  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn effective ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognize common marketing mistakes and know how to avoid

How will the Marketing Basics Courses be delivered?

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Marketing Basics Courses - Requirements

The Marketing Basics Courses is delivered 100 percent online 24/7 and only takes 8 hours of study to complete.

To successfully complete this course, a student must:

  • Have access to the internet and the necessary technical skills to navigate the online learning resources
  • Have access to any mobile device with internet connectivity (laptop, desktop, tablet)
  • Be a self-directed learner
  • Possess sound language and literacy skills

Quick Course Facts

  1. Course content is structured for easy comprehension
  2. Approximately 8 hours of study is needed to complete the course
  3. Registered students gain unrestricted access to the Marketing Basics Courses
  4. All course material is available online 24/7 and can be accessed using any device
  5. Study online from anywhere in your own time at your own pace
  6. All students who complete the course will be awarded with a certificate of completion

Marketing Basics Course Outline

Getting Started

The world of marketing and advertising has become more accessible and more significant due to the rise of technology. Learning the right tools and strategies that can be used in marketing can help in breaking into the world of marketing without any fear and hesitation.

The learning outcomes for this module are:

  • Define your market
  • Know the different types of marketing and ways to use them
  • Learn practical ways of communicating with the customer
  • Know how to set marketing goals and strategies
  • Recognize common marketing mistakes and know how to avoid them

What is Marketing?

Marketing can be often confused with the simple act of selling or increasing one’s sales, but it is the channel where companies take to grab the customers attention and bring them to purchase. This is the first step in building a relationship with the customer and building their brand recognition.

Topics to be discussed include:

  • What is a Market?
  • A market is defined as a medium wherein customers and sellers interact and share their common interests and desires in conducting business.
  • Marketing is Not Selling
  • Branding
  1. Connect with customers
  2. Anticipate needs
  3. Be consistent
  • Understanding Customer Needs
  • Defining Your Product or Service
  • Tips to Remember

Common Marketing Types (I)

It is vital to be familiar with the different marketing ways that are available because it helps in making the best decision. Most people find it useful to mix various marketing types. Customer surveys help in determining which methods can be the most effective.

Topics to be discussed include:

  • Direct Marketing
  • Allows the business to advertise to the customer directly
  • Active Marketing
  • It is like direct marketing but still focuses on the individual's customers and their wants and needs.
  • Incoming Marketing 
  • It is also known as inbound marketing, and it is designed to draw in the customers by providing them opportunities to inquire them more.
  • Outgoing Marketing
  • This is the traditional method of marketing and introducing a product or service to the customers

Common Marketing Types (II)

New technologies can be the pathway for reaching out to the public and always emerging standard Marketing tactics must be able to keep up with the fast-paced and mast moving society. 

Topics to be discussed include:

  • Guerrilla Marketing
  • Type of marketing that utilizes unconventional methods that are meant to create a wow factor for the consumers
  • B2B Marketing
  • Type of marketing that primarily occurs between businesses
  • B2C Marketing
  • Type of marketing that focuses primarily on marketing directly to consumers and potential consumers
  • Promotional Marketing
  • Type of marketing that is used to entice customers in deciding quickly and on the spur of the moment

The Marketing Mix

The marketing can also be called the 4Ps of marketing, namely, product, price, place, and promotion. These are often used in attracting and satisfying their customer base. It is vital for a company to carefully integrate and coordinate these elements in order to be effective.

Topics to be discussed include:

  • Product
  • Life cycle
  1. Introduction 
  2. Growth
  3. Maturity 
  4. Decline
  • Price
  1. Value-based
  2. Cost-based
  • Promotion 
  1. Advertising 
  2. Selling
  3. Publicity
  4. Word of mouth
  • Place

Communicating the Right Way

Communication is a vital tool in having successful marketing. It requires practice, understanding of value, and entertainment. All communication occurs through the media that can be best in reaching the customers.

Topics to be discussed include: 

  • The Marketing Pitch
  1. Be concise
  2. Write it down
  3. Practice 
  • Sell Value, Not the Price 
  • Fun and Entertaining is Powerful
  • Choosing the Right Media
  1. Types of Media
  2. Radio
  3. Television 
  4. Publications
  5. Internet
  6. Social media

Customer Communications

It is essential to listen and value communication from customers because what they are communicating is as important as what the companies are communicating with them. It is also vital to respond also to their inquiries, whether it is on an individual or group level.

Topics to be discussed include:

  • Give Your Customers a Voice
  • It’s Not About You, It’s About Them
  • Every Interaction Counts
  • Answer Questions Honestly
  1. Tips to answer questions
  2. Listen
  3. Be respectful
  4. Answer honestly
  5. Answer individuals

Marketing Goals

Creating marketing goals can help in providing the direction of the marketing campaign of a company. These goals must be long-term, broad, and provide aspirations for what is there to achieve through marketing. After establishing the goals, it is then needed to create specific objectives and plans that can help in reaching the goals created.

Topics to be discussed include:

  • Brand Switching
  • Repeat Purchases
  • Brand Loyalty
  • Brand Champions
  1. Draft them
  2. Interact with them
  3. Give them perks 
  4. Listen to them
  • Inform and Educate

The Marketing Funnel

Marketing funnels are traditional tools that are used by marketers because it contains stages that a customer takes on the way in purchasing the product.

Topics to be discussed include:

  • Awareness
  • This stage is when the customer is first exposed to the product.
  • Interest
  • After creating positive awareness towards the customer, the customer will then show an active interest in the product
  • Desire 
  • Customers are then aspired to own the brands that they show interest in, and the key in establishing desire is convincing the customers that it will satisfy their needs or wants. 
  • Action
  • The action takes place when the customer purchases the product

Marketing Mistakes (I)

When marketing is done correctly, sales and customer relationships will increase. That is why it is crucial to avoid common mistakes that people make when marketing.

Topics to be discussed include:

  • Not Taking Social Media Seriously
  1. Social Media
  2. Not using social media.
  3. Set it and forget it 
  4. One-sided communication
  5. Inconsistency 
  • Not Having a USP
  • Cross-Cultural and International Translations
  • Not Building a Relationship
  1. Ways to Build Relationships in Person
  2. Wats to Build Relationships Online

Marketing Mistakes (II)

The key to having successful marketing is being aware of the common pitfalls that companies do and understanding ways how to avoid them.

Topics to be discussed include:

  • Not Having a Plan
  • Having a plan can help in saving money and creating more efficient and effective methods that can be used by the company.
  • Aiming at Everyone
  • Targeted marketing campaigns are more effective at drawing in customers.
  • Not Tracking Metrics
  • Tracking metrics is essential because it monitors the effectiveness of the plan
  • Not Listening to Your Customers
  • Listening and understanding the needs and wants of the customers are essential in marketing success. 

Recognition & Accreditation

The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

Other Marketing Courses

If you’re hoping to propel businesses to success with your marketing skills, a marketing course from the Courses For Success range will help you succeed.

Module One - Getting Started

Module Two -  What is Marketing?

  • What is a market?
  • Marketing is not selling
  • Understanding customer needs
  • Defining your product or service

Module Three - Common Marketing Types (Part 1)

  • Direct marketing
  • Active marketing
  • Incoming marketing
  • Outgoing marketing

Module Four - Common Marketing Types (Part 2)

  • Guerrilla marketing
  • B2B marketing
  • B2C marketing
  • Promotional marketing

Module Five - The Marketing Mix

  • Product
  • Price
  • Promotion
  • Place

Module Six - Communicating the Right Way

  • The marketing pitch
  • Sell value, not the price
  • Fun and entertaining is powerful
  • Choosing the right media

Module Seven - Customer Communications

  • Give your customers a voice
  • It's not about you, it's about them
  • Every interaction counts
  • Answers questions honestly

Module Eight - Marketing Goals

  • Brand switching
  • Repeat purchases
  • Brand loyalty
  • Inform and educate

Module Nine - The Marketing Funnel

  • Awareness
  • Interest
  • Desire
  • Action

Module Ten - Marketing Mistakes (Part 1)

  • Not taking social media seriously
  • Not having a USP
  • Cross cultural and international translations
  • Not building a relationship

Module Eleven - Marketing Mistakes (Part 2)

  • Not having a plan
  • Aiming at everyone
  • Not tracking metrics
  • Not listening to your customers

Module Twelve - Wrapping Up

 

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

(152)
Average rating 3.5 out of 5 stars
5 star
48%
4 star
30%
3 star
14%
2 star
5%
1 star
3%

Barbora Fialová

27 November 2020 12:06:01 AM

I am not a native english speaker but the course was intelligible for me. Even the information were clearly presented. This course gave me a good start to my marketing career.

Dean Everard

3 November 2020 04:48:39 PM

Great course i loved it!!

Irwin Atkins

30 October 2020 12:56:57 PM

Interesting Course looking forward to putting the knowledge learnt into my business and life ventures

Jemma Mintram

9 June 2020 09:41:45 AM

Awesome coure.

Michael B Edmonds

9 June 2020 04:04:17 AM

Good

C. Ryan Schmautz

28 May 2020 04:14:17 AM

Awesome course. Really good information with lots of good insight.

Sherella Nash

19 May 2020 07:08:41 AM

Really helpful

charlotte ambrose

9 May 2020 09:55:07 AM

this was a very informative course

Rynhardt Snyman

30 April 2020 04:07:56 PM

Was fun to learn!!

Amanda Coverdale

26 April 2020 12:04:34 AM

Great course

IRINA CHUPRINA ALEKSEEVA

21 March 2020 09:28:58 PM

A great introduction to Marketing! I had a pleasure to follow the course and compliment it with the additional information form books and internet. Very interesting and will definetly help me in my work.

Aída Andreu Verona

1 October 2019 12:09:48 PM

I´m so glad to have chosen these mini-courses, they are very useful!

Debbie Brock

5 September 2019 12:56:21 PM

Thank you

Samantha Hall

14 February 2019 01:36:40 PM

Fantastic Course

Janice King

22 November 2018 02:10:45 PM

some really good points. Well laid out and easily understood

Jason Dutton

20 November 2018 06:48:03 AM

This was a very good course

Giulio Andrea Colombo

26 September 2018 02:50:27 PM

Good.

Ramon Pinyataro

22 September 2018 09:49:47 PM

Really enjoyed the course

Thank you

kristina anne king

22 June 2018 02:12:33 AM

Excellent!

kristina anne king

22 June 2018 02:12:24 AM

Excellent!

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1.  Who are Courses For Success?

Courses For Success is a global course platform that started in 2008 with 5 courses, since then we have grown to over 10,000 online courses. As our courses are delivered online via the internet, we sell our courses worldwide.

Our courses span across many categories including Academic, Animal, Beauty, Business, Career, Counseling, Creative & Media, Health & Therapy, Hobbies & Trades, IT, Personal Development, Sports & Fitness.

Some of the companies we work with include Groupon, Living Social, CNN, Entrepreneur, Mashable, Reed UK, Stack Social and many more.

2.  Is there a refund/cancellation policy?

Yes, we have a 7-day money-back refund guarantee. Just send us an email to email/info)(coursesforsuccess.com with the subject Courses For Success Refund so we can accommodate your request.

3.  What is the FREE Personal Success Training Program?

The Personal Success Training Program was developed by Courses For Success to help our customers achieve success. Currently, we are offering this program for FREE with every course or bundle purchase this month. This is a limited time offer! We have received thousands of reviews for this program, please see: Personal Success Training Program Reviews

4.  Are there any requirements to study this course?

No, anyone who has an interest in learning more about this subject matter is encouraged to take our course. There are no entry requirements to take this course.

5.  Do I require to have finished high school to complete this course?

No, you do not require a High School Diploma or to have finished school to study this course, this course is open to anyone who would like to take this course.

6.  What if English is not my first language?

This course is provided in English, however, due to the digital nature of our training, you can take your time studying the material and make use of tools such as google translate and Grammarly.

7.  Is this course online or conducted in person?

All our courses are accessible online on any device. You may complete them at your own pace and at your own time.

8.  How do I receive my course?

After you have completed the payment, you will receive a confirmation email and tax receipt. You will also receive an email containing your course login details (username and password), as well as instructions on how to access and log in to your course via the internet with any device, please check your junk/spam folder in the event that you do not receive the email.

9.  When does this course start?

Providing you have internet access you can start this course whenever you like, just go to the login page and insert your username and password and you can access the online material.

10.  What is online learning like?

Online learning is easy, if not easier than a traditional academic situation. By studying an online course, the usual boundaries caused by location and time constraints are eliminated, meaning you are free to study where and when you want at your own pace. Of course, you will need to be able to self-manage your time and be organized, but with our help, you’ll soon find yourself settling into a comfortable rhythm of study.

11.  What computer skills do I need for my course?

You don't need to be a computer expert to succeed with our online training, but you should be comfortable typing, using the internet and be capable of using common software (such as Microsoft word).

12.  How long will you have access to the online course?

There is no time limit for completing this course, it can be studied in your own time at your own pace. Once you have purchased this course you will have unlimited lifetime access, meaning you can access this course whenever you want.

13.  How long will my course take?

Individual courses are designed to be completed within 6-8 hours.

If you choose a course bundle, simply multiply the above hours by the number of courses included in the bundle.
For example:

  • 2 course bundle is 2 x 6-8 hours = 12-16 hours
  • 3 course bundle is 3 x 6-8 hours = 18-24 hours
  • 5 course bundle is 5 x 6-8 hours = 30-40 hours
  • 10 course bundle is 10 x 6-8 hours = 60-80 hours
14.  Do I need to buy textbooks?

All the required material for your course is included in the online system, you do not need to buy anything else.

15.  Is the course interactive?

Yes, all our courses are interactive.

16.  Is there an assessment or exam?

Yes, you will be required to complete a multiple-choice test online at the end of your course, you can do this test as many times as you require.

17.  What type of certificate will I receive?

You will receive a Certificate of Completion that is applicable worldwide, which demonstrates your commitment to learning new skills. You can share the certificate with your friends, relatives, co-workers and employers. Also, include it in your resume/CV, professional social media profiles and job applications.

Wendy Sue Hunt - 5 STAR REVIEW
"If you are considering taking any “Courses for Success”, I would highly recommend it. I have always been a firm believer it’s important to always sharpen your skills. You are never too old to learn more. I found the courses very helpful, interesting and easy to understand.
The term “Courses for Success” helped me in my current position to succeed. After completing the courses, I gave my manager the completion certificates. Recently I received a promotion too."
Valencia Marie Aviles - 5 STAR REVIEW
"I had a very good experience with my course. It has helped me to get multiple jobs and prepared me for almost everything I would need to know. The course was very informative and easy to understand and broken up perfectly to be done in a short amount of time while still learning a good amount! I would recommend Courses for Success to anyone trying to get abs certifications for job advancements, it is well worth it!"
ELENA GRIFFIN - 5 STAR REVIEW
"I have absolutely enjoyed the materials from Courses for Success. The materials are easy to understand which makes learning enjoyable. Courses for Success have great topics of interest which make you come back for more.
Thank you Courses for Success for being part of my learning journey and making education affordable!"

Our completion certificates are very valuable and will help you progress in your work environment and show employers how committed you are to learn new skills, you might even get a promotion.

18.  Will this course be credited by universities?

No, it is not equivalent to a college or university credit.

19.  Am I guaranteed to get a job with this certificate?

This course will give you the skills you need to help you obtain employment, but it’s up to you if you get the job or not.

20.  How will this course assist me with my career?

Studying and completing this course will show employers that you have the knowledge in this field, additionally you will gain more confidence in this area of expertise.

21.  How long is the certificate valid for?

The Certificates are valid for life and do not need renewing. 

22.  Can I take more than one course at a time?

Courses are studied online at your own pace and you are free to study as many or as few courses as you wish, we also offer online course bundles that allow you to save on additional courses so that you may get all the topics related to your training goals in one go.

23.  What are the Payment Methods available? Is there a payment plan?

We accept payments via PayPal, Credit Card, Bank Transfer and Amazon Pay for the USA. For payment plans, we offer Sezzle for USA & Canada, Afterpay for Australia & New Zealand. *For faster transaction Credit Card payments are preferred. Please purchase online via our website course product page or contact us at email/info)(coursesforsuccess.com, to pay via bank transfer.

24.  Can I purchase for multiple people?

Yes, you can do this by purchasing individually via website or send us a request via email at email/info)(coursesforsuccess.com

25.  Can I request for an invoice before purchase?

Yes, you can request for an invoice via email at email/info)(coursesforsuccess.com

26.  Purchase for a gift?

Yes, you can purchase this course as a gift, simply send an email to email/info)(coursesforsuccess.com, with the course details and we can accommodate this.

27.  Can I create my own course bundle?

Yes, you can customize your own bundle. Please send us the complete list with the exact course link of the courses you'd like to bundle up via email email/info)(coursesforsuccess.com and we will create them for you. *Each course access, time of completion and certification varies depending on the course type.

28.  How will I contact Courses For Success if I have any questions?

You can contact our support team, at any time through live chat on our website, or email at email/info)(coursesforsuccess.com, or by calling one of our phone numbers depending on which country you are in.  

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Delivery Method

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Special Offer

 

Receive The Personal Success Training Program FREE, When You Purchase This Course - Limited Time Remaining!  (Value RM700)

 

The Personal Success Training Program Helps You Stay Focused To Achieve Your Goals!
Benefits:
  • How to layout a Success Plan.
  • Get where you want to be in life.
  • How to unclutter your mind to succeed.
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Features:
  • 12 month online access,  24/7 anywhere.
  • Complement your individual course purchase.
  • Thousands of positive reviews.
  • Limited Time Offer - Ends Soon.
 

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Course Summary

Course ID: 020MARKETBAS
Delivery Mode: Online
Access: Lifetime Course Access
Time: Study at your own pace
Duration: 6-8 Hours
Assessments: Yes (multiple choice)
Qualification: Certificate

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