Certificate In Building a Brand on Social Media Online Course
Learn the Basics of Social Media Branding
NOW ONLY
RM799
Save RM300 (27%)OFF RRP RM1099
Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
After you complete this course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
Course Fast Facts:
- Easy to follow and understand
- Only 6 to 8 hours of study is required
- Unlimited, lifetime access to online course
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificate of Completion
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
Customer Reviews
| 5 star | 39% | |
| 4 star | 26% | |
| 3 star | 27% | |
| 2 star | 5% | |
| 1 star | 2% |
Bridgette Sarah Collins
23 June 2019 11:01:36 PM
awesome!
Bridgette Sarah Collins
23 June 2019 10:47:16 PM
Great informative
Joanna Karas
11 May 2019 02:16:32 PM
very good course
Padraig Shanahan
6 March 2019 02:53:27 AM
Excellent course and very relevant to my business
Joanna Karas
30 December 2018 07:37:23 AM
I have not done the course yet.
Jessica Chaffee
12 November 2018 01:42:11 AM
Easy to follow
Zeina Makhoul
6 November 2018 06:16:26 AM
I liked this course a lot since it's clear. The voice record readings is a plus to this course since it gives more focus
Sara Mesbah
29 October 2018 12:05:18 PM
good to know
Cheryl Fairbrother
12 August 2018 10:12:59 PM
Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand
Angela Hughes
11 August 2018 06:57:38 PM
very good
Helena Schuttloffel
12 July 2018 03:41:55 PM
Very great course, interesting and useful information.
payton lawrence
1 June 2018 05:03:54 PM
.
Timothy Simon Goddard
22 May 2018 06:58:59 PM
.
Hamish McMorran
3 May 2018 08:01:33 PM
excellent course. really got me thinking
Charlene Martin
6 March 2018 11:46:15 PM
Very enjoyable course
Jacqueline D'Asta
6 March 2018 07:02:34 AM
Excellent course, learned about the importance of personal branding!
Katie Bentley
23 February 2018 11:57:41 AM
Great layout, straight to the point with everything. Very helpful.
Claire Flavin-Jones
18 February 2018 09:19:35 AM
A great course to give you the basics on personal branding, and confidence in moving forward.
Vasiliki Chatzipli
3 January 2018 10:25:03 AM
That was really rewarding! Brilliantly structured course!
Ivan bell
3 January 2018 09:43:46 AM
Excellent course
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About this Course |
 |
Learn the Basics of Social Media Branding
Social Media is now firmly embedded in our cultural psyche and our corporate way of life. You can get a grip on the best ways to exploit various social media platforms with this comprehensive course.
In this course you will look at various social media platforms and how they can be melded into your business to promote your brand. Along the way you will learn how to decide who your audience is, how to handle negative feedback as well as how to develop a complete social media plan.
After you complete this course, you will be able to:
- Define terms related to social media branding.
- Create a strategy for your social media brand.
- Describe various social media platforms and identify what platforms fit your brand.
- Communicate effectively over social media.
- Deal with negative feedback and criticism.
- Create a social media playbook to guide brand ambassadors.
- Evaluate your brand strength and revise your strategy.
Course Fast Facts:
- Easy to follow and understand
- Only 6 to 8 hours of study is required
- Unlimited, lifetime access to online course
- Delivered 100% on-line and accessible 24/7 from any computer or smartphone
- You can study from home or at work, at your own pace, in your own time
- Certificate of Completion
Course Delivery
Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.
Recognition & Accreditation
This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.
Session 1: Course Overview
- Learning Objectives
- Pre-Assignment
- Pre-Course Assessment
Session 2: Defining the Terms
- What is Branding?
- What’s in a Brand?
- What is Social Media?
- The Rise of Social Media
- What is Social Media Branding?
Session 3: Building Your Social Media Branding Strategy
- Key Ingredients for Your Branding Strategy
- What Do You Want the Brand to Say?
- What is the Brand Saying Now?
- How Will the Brand Come to Life?
- What Resources Will We Have?
- How Will We Evaluate Our Progress?
- Pre-Assignment Review
Session 4: Identifying Your Social Media Audience
- Building an Audience Profile
Session 5: The Key Social Media Platforms
- Choosing the Right Platform for Your Brand
- Making Connections
- Looking at the Options
Session 6: Creating Brand-Focused Messages
- What’s In a Message?
- Looking at the Messages, Part One
- Looking at the Messages, Part Two
- Looking at the Messages, Part Three
- Making Connections
- Dealing with Negative Feedback, Part One
- Dealing with Negative Feedback, Part Two
- Case Study: United Breaks Guitars… And Their Brand
- If You Break It, Then Fix It
Session 7: Building Customer Trust
- Making Connections
Session 8: Developing a Communication Strategy
- Developing Social Media Guidelines for Your Brand
- Making Connections
- Letting Others Speak For You
- Case Study: The Fiskateers
- Building Partnerships
Session 9: Reviewing and Revising
- Evaluation Tools
- Signs of Trouble
- Choosing a Course of Action
Session 10: A Personal Action Plan
- Starting Point
- Where I Want to Go
- How I Will Get There
Entry requirements
Students must have basic literacy and numeracy skills.
Minimum education
Open entry. Previous schooling and academic achievements are not required for entry into this course.
Computer requirements
Students will need access to a computer and the internet.
Minimum specifications for the computer are:
Windows:
- Microsoft Windows XP, or later
- Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)
MAC/iOS
- OSX/iOS 6 or later
- Modern and up to date Browser (Firefox, Chrome, Safari)
All systems
- Internet bandwidth of 1Mb or faster
- Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)
Students will also need access the following applications:
Adobe Acrobat Reader
| 5 star | 39% | |
| 4 star | 26% | |
| 3 star | 27% | |
| 2 star | 5% | |
| 1 star | 2% |
Bridgette Sarah Collins
23 June 2019 11:01:36 PM
awesome!
Bridgette Sarah Collins
23 June 2019 10:47:16 PM
Great informative
Joanna Karas
11 May 2019 02:16:32 PM
very good course
Padraig Shanahan
6 March 2019 02:53:27 AM
Excellent course and very relevant to my business
Joanna Karas
30 December 2018 07:37:23 AM
I have not done the course yet.
Jessica Chaffee
12 November 2018 01:42:11 AM
Easy to follow
Zeina Makhoul
6 November 2018 06:16:26 AM
I liked this course a lot since it's clear. The voice record readings is a plus to this course since it gives more focus
Sara Mesbah
29 October 2018 12:05:18 PM
good to know
Cheryl Fairbrother
12 August 2018 10:12:59 PM
Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand
Angela Hughes
11 August 2018 06:57:38 PM
very good
Helena Schuttloffel
12 July 2018 03:41:55 PM
Very great course, interesting and useful information.
payton lawrence
1 June 2018 05:03:54 PM
.
Timothy Simon Goddard
22 May 2018 06:58:59 PM
.
Hamish McMorran
3 May 2018 08:01:33 PM
excellent course. really got me thinking
Charlene Martin
6 March 2018 11:46:15 PM
Very enjoyable course
Jacqueline D'Asta
6 March 2018 07:02:34 AM
Excellent course, learned about the importance of personal branding!
Katie Bentley
23 February 2018 11:57:41 AM
Great layout, straight to the point with everything. Very helpful.
Claire Flavin-Jones
18 February 2018 09:19:35 AM
A great course to give you the basics on personal branding, and confidence in moving forward.
Vasiliki Chatzipli
3 January 2018 10:25:03 AM
That was really rewarding! Brilliantly structured course!
Ivan bell
3 January 2018 09:43:46 AM
Excellent course
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Course Summary
| Course ID No.: | 002BBSMOC |
|---|---|
| Delivery Mode: |
Online |
| Course Access: | Unlimited Lifetime |
| Time required: | Study at your own pace |
| Course Duration: | 6 - 8 Hours |
| Assessments: | Yes |
| Qualification: | Certificate |
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