Certificate In Branding: Creating and Managing Your Corporate Brand Online Course

Learn to Create the Perfect Brand for your Company

Certificate In Branding: Creating and Managing Your Corporate Brand Online Course

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RM799

Save RM300 (27%)
OFF RRP RM1099
Get Info Pack

Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

At the end of this course, you will be able to:

  • Define what a brand is (particularly a strong brand) and what branding is about.
  • Define various types of brand architecture and brand extension.
  • Identify your brand's products, the features of those products, and their values.
  • Write a mission, vision, and style statement for a brand.
  • Describe the basics of positioning a brand.
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
  • Effectively plan an internal and external brand launch.
  • Monitor and evaluate your brand, and understand how to respond to the results.

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part 1
  • Pre-Assignment, Part 2
  • Pre-Assignment, Part 3

 Session 2: Defining Branding

  • Defining Brands and Branding
  • What is a Brand?
  • Why a Brand?
  • What's in a Brand?
  • What is Branding, Then?
  • Why Branding is the Most Important Investment a Company Can Make
  • A Strong Brand
  • Characteristics of a Strong Brand

 Session 3: What Are You All About?

  • Identifying Your Products and Features
  • Products and Features
  • Identifying Your Values
  • Step One: Brainstorming
  • Step Two: Narrowing It Down
  • Step Three: Add Some Polish
  • Individual Exercise

 Session 4: Creating a Mission

  • What a Mission Statement is All About
  • Time for Reflection

 Session 5: Creating a Vision of the Future

  • Creating a Vision of the Future
  • One Year
  • Three Years
  • Five Years

 Session 6: Positioning Your Brand

  • Positioning Your Brand
  • Positioning Workout

 Session 7: Developing Your Style

  • Writing a Style Statement
  • Style Words
  • Style Exercise

 Session 8: Developing a Brand Name and Slogan

  • The Forward-Facing Elements
  • Developing Your Brand Name
  • Brand Names
  • Deciding on a Name
  • Developing a Slogan
  • Connecting the Taglines
  • Creating Your Slogan

 Session 9: Creating a Visual Identity

  • How People Will See Your Images
  • Choosing a Color
  • Another View of the Spectrum
  • Colors of the World
  • Fonts
  • Types of Visual Identities
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Pop Culture Test – Logo 1
  • Pop Culture Test – Logo 2
  • Pop Culture Test – Logo 3
  • Pop Culture Test – Logo 4
  • Pop Culture Test – Logo 5
  • Pop Culture Test – Logo 6
  • Pop Culture Test – Logo 7
  • Pop Culture Test – Logo 8
  • Pop Culture Test – Logo 9

 Session 10: Living Your Brand

  • Transforming Your Employees into Ambassadors
  • Understanding Touchpoints
  • Creating a Unique Experience at Each Touchpoint

 Session 11: Connecting with Customers

  • Ten Winning Ideas
  • Implementing Connections Ideas 1 and 2
  • Implementing Connections Ideas 3 and 4
  • Implementing Connections Ideas 5 and 6
  • Implementing Connections Ideas 7 and 8
  • Implementing Connections Ideas 9 and 10

 Session 12: Launching Your Brand

  • Types of Launches
  • Internal Launch
  • Communicating an Internal Launch
  • External Launch
  • Communicating an External Launch

 Session 13: Taking Your Brand's Pulse

  • Taking Your Brand's Pulse
  • Improving Your Brand

 Session 14: Performing a SWOT Analysis

  • What Does SWOT Stand For?
  • What Should It Consider?
  • Example: Sample SWOT Analysis
  • Using the SWOT

 Session 15: Measuring Brand Health with a Balanced Scorecard

  • About the Balanced Scorecard
  • Scorecard Example

 Session 16: Middleton's Brand Matrix

  • Understanding the Matrix
  • Using the Matrix
  • A Matrix Analysis

 Session 17: Interpreting Evaluation Results

  • Signs of Trouble
  • Choosing a Course of Action

 Session 18: Keeping the Brand Alive

  • When to Refresh?
  • Brand Refreshes
  • Re-Launching the Brand
  • Taking on a Total Re-Brand
  • Re-Branding
  • Re-Branding Your Company
  • Case Study: Revitalizing Acme Widgets Inc.
  • Case Study Questions, Part 1
  • Case Study Questions, Part 2
  • Discussing the Case Study

 Session 19: Going Beyond the Brand

  • Understanding Brand Architecture: Umbrella or Family Brand
  • Understanding Brand Architecture: Endorsed Brands
  • Understanding Brand Architecture: Individual Brands
  • Understanding Brand Extension

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

Customer Reviews

5 star
39%
4 star
26%
3 star
27%
2 star
5%
1 star
2%
(281)
Average rating 3.5 out of 5 stars

23 June 2019 11:01:36 PM

awesome!

23 June 2019 10:47:16 PM

Great informative

24 February 2019 01:58:55 PM

Thank you.

12 November 2018 01:42:11 AM

Easy to follow

29 October 2018 12:05:18 PM

good to know

12 August 2018 10:12:59 PM

Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand

11 August 2018 06:57:38 PM

very good

12 July 2018 03:41:55 PM

Very great course, interesting and useful information.

21 June 2018 06:57:33 AM

I like this course. It definitely put things into different perspectives when it comes to communicating with people.

1 June 2018 05:03:54 PM

.

22 May 2018 06:58:59 PM

.

3 May 2018 08:01:33 PM

excellent course. really got me thinking

6 March 2018 11:46:15 PM

Very enjoyable course

6 March 2018 07:02:34 AM

Excellent course, learned about the importance of personal branding!

23 February 2018 11:57:41 AM

Great layout, straight to the point with everything. Very helpful.

18 February 2018 09:19:35 AM

A great course to give you the basics on personal branding, and confidence in moving forward.

3 January 2018 10:25:03 AM

That was really rewarding! Brilliantly structured course!

3 January 2018 09:43:46 AM

Excellent course

28 December 2017 09:00:20 PM

This course has enlighten me a lot about personal branding basics

14 December 2017 09:58:57 PM

Brilliant course. Very insightful!

Load more reviews Loading...
About this Course

Learn to Create the Perfect Brand for your Company

Your brand is the vehicle that propels your product or service into your customers’ lives and their hearts. What does your brand say about you?

This Certificate In Branding: Creating and Managing Your Corporate Brand course will get you started on the road to creating a perfect brand. You’ll learn how to develop a visual identity from start to finish, the basics of graphic design, and how to keep your brand energized and alive.

At the end of this course, you will be able to:

  • Define what a brand is (particularly a strong brand) and what branding is about.
  • Define various types of brand architecture and brand extension.
  • Identify your brand's products, the features of those products, and their values.
  • Write a mission, vision, and style statement for a brand.
  • Describe the basics of positioning a brand.
  • Understand the basics of creating a visual identity, including a brand name, slogan, and logo.
  • Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints.
  • Effectively plan an internal and external brand launch.
  • Monitor and evaluate your brand, and understand how to respond to the results.

Course Fast Facts:

  1. Easy to follow and understand
  2. Only 6 to 8 hours of study is required
  3. Unlimited, lifetime access to online course
  4. Delivered 100% on-line and accessible 24/7 from any computer or smartphone
  5. You can study from home or at work, at your own pace, in your own time
  6. Certificate of Completion

Course Delivery

Courses are accessed online via our learning management system by any device including PC, MAC, tablet or Smart Phone.

Recognition & Accreditation

This course is internationally recognized and accredited by the International Association of Online Training Standards (IAOTS). The courses offered by Courses For Success are unique as they are taught in a step by step process enabling students to complete them quickly and easily, so that you can obtain your qualification sooner. All students who complete the course receive a certificate of completion. Courses For Success is committed to high completion rates and therefore 100% student satisfaction.

 Session 1: Course Overview

  • Learning Objectives
  • Pre-Assignment, Part 1
  • Pre-Assignment, Part 2
  • Pre-Assignment, Part 3

 Session 2: Defining Branding

  • Defining Brands and Branding
  • What is a Brand?
  • Why a Brand?
  • What's in a Brand?
  • What is Branding, Then?
  • Why Branding is the Most Important Investment a Company Can Make
  • A Strong Brand
  • Characteristics of a Strong Brand

 Session 3: What Are You All About?

  • Identifying Your Products and Features
  • Products and Features
  • Identifying Your Values
  • Step One: Brainstorming
  • Step Two: Narrowing It Down
  • Step Three: Add Some Polish
  • Individual Exercise

 Session 4: Creating a Mission

  • What a Mission Statement is All About
  • Time for Reflection

 Session 5: Creating a Vision of the Future

  • Creating a Vision of the Future
  • One Year
  • Three Years
  • Five Years

 Session 6: Positioning Your Brand

  • Positioning Your Brand
  • Positioning Workout

 Session 7: Developing Your Style

  • Writing a Style Statement
  • Style Words
  • Style Exercise

 Session 8: Developing a Brand Name and Slogan

  • The Forward-Facing Elements
  • Developing Your Brand Name
  • Brand Names
  • Deciding on a Name
  • Developing a Slogan
  • Connecting the Taglines
  • Creating Your Slogan

 Session 9: Creating a Visual Identity

  • How People Will See Your Images
  • Choosing a Color
  • Another View of the Spectrum
  • Colors of the World
  • Fonts
  • Types of Visual Identities
  • Simple Pictorial Mark
  • Letterform
  • Wordmark
  • Emblems
  • Pop Culture Test – Logo 1
  • Pop Culture Test – Logo 2
  • Pop Culture Test – Logo 3
  • Pop Culture Test – Logo 4
  • Pop Culture Test – Logo 5
  • Pop Culture Test – Logo 6
  • Pop Culture Test – Logo 7
  • Pop Culture Test – Logo 8
  • Pop Culture Test – Logo 9

 Session 10: Living Your Brand

  • Transforming Your Employees into Ambassadors
  • Understanding Touchpoints
  • Creating a Unique Experience at Each Touchpoint

 Session 11: Connecting with Customers

  • Ten Winning Ideas
  • Implementing Connections Ideas 1 and 2
  • Implementing Connections Ideas 3 and 4
  • Implementing Connections Ideas 5 and 6
  • Implementing Connections Ideas 7 and 8
  • Implementing Connections Ideas 9 and 10

 Session 12: Launching Your Brand

  • Types of Launches
  • Internal Launch
  • Communicating an Internal Launch
  • External Launch
  • Communicating an External Launch

 Session 13: Taking Your Brand's Pulse

  • Taking Your Brand's Pulse
  • Improving Your Brand

 Session 14: Performing a SWOT Analysis

  • What Does SWOT Stand For?
  • What Should It Consider?
  • Example: Sample SWOT Analysis
  • Using the SWOT

 Session 15: Measuring Brand Health with a Balanced Scorecard

  • About the Balanced Scorecard
  • Scorecard Example

 Session 16: Middleton's Brand Matrix

  • Understanding the Matrix
  • Using the Matrix
  • A Matrix Analysis

 Session 17: Interpreting Evaluation Results

  • Signs of Trouble
  • Choosing a Course of Action

 Session 18: Keeping the Brand Alive

  • When to Refresh?
  • Brand Refreshes
  • Re-Launching the Brand
  • Taking on a Total Re-Brand
  • Re-Branding
  • Re-Branding Your Company
  • Case Study: Revitalizing Acme Widgets Inc.
  • Case Study Questions, Part 1
  • Case Study Questions, Part 2
  • Discussing the Case Study

 Session 19: Going Beyond the Brand

  • Understanding Brand Architecture: Umbrella or Family Brand
  • Understanding Brand Architecture: Endorsed Brands
  • Understanding Brand Architecture: Individual Brands
  • Understanding Brand Extension

 Session 20: A Personal Action Plan

  • Starting Point
  • Where I Want to Go
  • How I Will Get There

Entry requirements

Students must have basic literacy and numeracy skills.

Minimum education

Open entry. Previous schooling and academic achievements are not required for entry into this course.

Computer requirements

Students will need access to a computer and the internet.

Minimum specifications for the computer are:

Windows:

  • Microsoft Windows XP, or later
  • Modern and up to date Browser (Internet Explorer 8 or later, Firefox, Chrome, Safari)

MAC/iOS

  • OSX/iOS 6 or later
  • Modern and up to date Browser (Firefox, Chrome, Safari)

All systems

  • Internet bandwidth of 1Mb or faster
  • Flash player or a browser with HTML5 video capabilities(Currently Internet Explorer 9, Firefox, Chrome, Safari)

Students will also need access the following applications:

Adobe Acrobat Reader

(281)
Average rating 3.5 out of 5 stars
5 star
39%
4 star
26%
3 star
27%
2 star
5%
1 star
2%

23 June 2019 11:01:36 PM

awesome!

23 June 2019 10:47:16 PM

Great informative

24 February 2019 01:58:55 PM

Thank you.

12 November 2018 01:42:11 AM

Easy to follow

29 October 2018 12:05:18 PM

good to know

12 August 2018 10:12:59 PM

Excellent course, learning new information and skills in regards to personal branding that I never knew about. Before undertaking this module I never realised how much work went into creating a brand

11 August 2018 06:57:38 PM

very good

12 July 2018 03:41:55 PM

Very great course, interesting and useful information.

21 June 2018 06:57:33 AM

I like this course. It definitely put things into different perspectives when it comes to communicating with people.

1 June 2018 05:03:54 PM

.

22 May 2018 06:58:59 PM

.

3 May 2018 08:01:33 PM

excellent course. really got me thinking

6 March 2018 11:46:15 PM

Very enjoyable course

6 March 2018 07:02:34 AM

Excellent course, learned about the importance of personal branding!

23 February 2018 11:57:41 AM

Great layout, straight to the point with everything. Very helpful.

18 February 2018 09:19:35 AM

A great course to give you the basics on personal branding, and confidence in moving forward.

3 January 2018 10:25:03 AM

That was really rewarding! Brilliantly structured course!

3 January 2018 09:43:46 AM

Excellent course

28 December 2017 09:00:20 PM

This course has enlighten me a lot about personal branding basics

14 December 2017 09:58:57 PM

Brilliant course. Very insightful!

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OFF RRP RM1099
Delivery Method Online
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Benefits:
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  • Get where you want to be in life.
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  • Achieve your dreams using your imagination.
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Features:
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  • Internationally recognized by the IAOTS.
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  • Limited Time Offer - Ends Soon.
 

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Course Summary

Course ID No.: 002CMYCB
Delivery Mode: Online
Course Access: Unlimited Lifetime
Time required: Study at your own pace
Course Duration: 6 - 8 Hours
Assessments: Yes
Qualification: Certificate

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